Advanced Technical SEO and Trends
This course equips learners with advanced SEO skills, focusing on technical SEO, link-building, and adapting to algorithm updates. Participants will gain insights into structured data, international SEO, and the impact of AI, preparing them to optimize websites for enhanced search visibility and performance.
This course provides an in-depth exploration of advanced SEO techniques, focusing on technical SEO, link-building strategies, and the latest trends in search engine optimization. Participants will learn how to implement structured data and schema markup, optimize crawl budgets, and manage international SEO strategies. The course also covers advanced link-building tactics, including outreach and automation, and offers insights into Google's algorithm updates and the role of AI in SEO. Additionally, learners will explore programmatic SEO and future trends, such as Core Web Vitals, to enhance site performance and user experience.
Wat ga je leren?
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Develop a comprehensive understanding of structured data and schema markup to improve search visibility.
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Master techniques for efficient crawl budget management to maximize indexing of high-value pages.
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Explore the implementation of international SEO strategies, including hreflang tags.
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Analyze and develop strategies for earning high-quality backlinks through targeted outreach and influencer partnerships.
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Assess opportunities and utilize tools for automating link-building processes while ensuring quality control.
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Conduct competitive analysis to identify backlink opportunities and gaps in your current strategy.
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Analyze the historical and ongoing impact of Google's major algorithm updates on SEO strategies.
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Apply E-E-A-T principles to enhance content quality and trustworthiness in SEO practices.
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Evaluate the influence of AI on SEO and integrate AI tools to refine SEO strategies.
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Evaluate methods for automating SEO processes on large websites.
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Assess the impact of Core Web Vitals on SEO performance.
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Develop strategies to improve site speed and user experience in alignment with Core Web Vitals.
Voor wie is deze training?
- SEO professionals seeking to enhance their technical skills.
- Digital marketers aiming to improve website visibility.
- Web developers interested in SEO integration.
Vereisten
- Basic understanding of SEO principles.
- Familiarity with digital marketing concepts.
- Access to SEO tools for practical application.
Inhoud van de training
Advanced technical SEO
- Structured data & schema
- Crawl budget management
- International SEO strategies
Advanced link building
- Authority building via outreach
- Automating link-building efforts
- Analyzing competitor backlink profiles
Algorithm updates & SEO trends
- Google algorithm updates
- E-E-A-T principles in SEO
- The role of AI in SEO
Programmatic SEO & future trends
- Automating SEO processes
- Scaling SEO with data
- Understanding core web vitals
- Enhancing site speed & UX
Final review
- Review of key concepts
- Developing personalized learning paths
- Crafting a strategic SEO action plan