B2B Content Marketing: A Proven 7 Step Approach to Success

This course equips participants with the skills to develop a strategic content marketing plan that aligns with business goals, engages target audiences, and drives measurable results. By understanding the buyer journey and leveraging various content formats and distribution channels, learners will be able to create impactful content that enhances brand presence and fosters business growth.

This course provides a comprehensive guide to B2B content marketing, offering a structured approach to developing and executing a successful strategy. It covers the importance of aligning marketing efforts with company vision, understanding the buyer journey, and creating content that resonates with target audiences. Participants will learn to craft messaging frameworks, plan tactical content strategies, and effectively distribute content across various media channels. The course also delves into measuring conversions, calculating ROI, and organizing content marketing teams, while integrating modern marketing technology tools to enhance efficiency and effectiveness.

Wat ga je leren?

Align marketing strategy with company mission and vision.
Understand emotional vs. rational decision-making in B2B.
Develop a content marketing strategy aligned with business goals.
Map the buyer journey and align content with each stage.
Create a messaging framework for different buyer personas.
Plan and execute tactical content marketing strategies.
Utilize various content formats to engage different audiences.
Distribute content effectively across owned, earned, and paid media.
Measure conversions and calculate ROI in content marketing.
Organize content marketing teams and decide on insourcing vs. outsourcing.
Integrate marketing technology tools and build a technology stack.

Voor wie is deze training?

Marketing professionals seeking to enhance their content marketing skills.
Business owners looking to improve their brand's online presence.
Content creators aiming to align their work with strategic business objectives.

Vereisten

Basic understanding of marketing principles.
Familiarity with digital marketing tools and platforms.

Inhoud van de training

Content Marketing Strategy

Building Strategy Aligned with Company Vision
Understanding the "Why" in Marketing
Developing a Content Marketing Strategy

Content Marketing Transformation

Product-Oriented to Buyer-Oriented Communication
Mapping the Buyer Journey and Sales Funnel
Creating a Messaging Framework
Tactical Content Marketing Planning

Types and Formats of Content

Types and Formats of Content
Editorial Formulas and Content Cohesion
Writing Effective Copy Content
Online Writing and Content Optimization

Content Distribution Channels & Media Strategy

Content Distribution Channels
Media Strategy and Planning

Content Marketing Analytics

Measuring Conversion Types and KPIs
Lead Management and Scoring
Calculating ROI in Content Marketing

Content Marketing Team Structures

Roles and Positions in Content Marketing Teams
Insourcing vs. Outsourcing Content Marketing

Technology and B2B Content Marketing

The Role of Technology in Content Marketing
Marketing Technology Tools and Platforms
Building a Technology Stack for Content Marketing