Strategisch Document - Salude Medisch Advies
The course equips participants with a comprehensive understanding of Salude's strategic approach to healthcare, focusing on enhancing social impact and fostering medical leadership. By the end of the course, participants will be able to articulate Salude's strategic goals, understand its core values, and apply these insights to improve organizational health and employee well-being.
This course provides an in-depth exploration of Salude's strategic document, focusing on the marketing strategy, core values, and brand promise. It covers the foundational aspects of Salude's approach to healthcare, emphasizing social return on investment and strategic goals. Participants will learn about Salude's mission and vision, core values, and unique selling points, gaining insights into how these elements contribute to sustainable employability and preventive health measures. The course also delves into the personas that represent Salude's target audience, offering strategies for effective engagement and communication.
Wat ga je leren
Understand the concept of Social Return on Investment (SROI) and its significance in Salude's marketing strategy.
Identify and articulate Salude's strategic goals for 2023-2025, focusing on people-centric approaches and medical leadership.
Analyze how Salude's professionals contribute to organizational growth through independent operation and data-driven health management.
Explore the role of dashboards and action planning in achieving strategic objectives and improving organizational structures.
Voor wie is deze training?
- Healthcare professionals seeking to enhance their strategic understanding of organizational health.
- Organizational leaders aiming to implement sustainable employability and preventive health measures.
- Consultants and advisors in the health management sector.
Vereisten voor de training
- Basic understanding of healthcare management principles.
- Familiarity with strategic planning and organizational development.
Inhoud van de training
Foundations of Salude's Marketing Strategy
- Vertrekpunt van de Marketingstrategie
Understanding Salude's Core Operations and Vision
- Wat doet Salude?
- Missie en Visie Salude
Core Values of Salude
- Kernwaarden
The Brand Promise of Salude Medisch Advies
- Merkbelofte
Nieuwe Pay-off - ARBO Dienstverlening
- Nieuwe Pay-off - ARBO dienstverlening
Understanding Client Personas
- 1.8 Diederik
- Janine
- Nikita
- Ellen
Unique Selling Points of Salude
- Unique Selling Points
Strategic Goals and Organizational Growth
- Summary of Goals
De Salude Visuele Identiteit
- De Salude Visuele Identiteit